RapidSMTP Free Edtion

Fast newsletter software with Geo-location capability. Tracking of opened e-mails, forwarded e-mails, clicked links and the geographical location of recipients can be done easily. Send personalized e-mails. Send geo-targeted e-mails to countries, regions or cities. Bypass ISP limits.

Pros: RapidSMTP is an high-performance e-mail marketing software that helps create and send personalized marketing e-mails. One of the biggest problems with mail campaigns, whether e-mail or snail mail is to determine the effectiveness of such mailings.

Whether a message has actually been opened or has been forwarded or a link in the mail has been clicked can tell the campaign managers a lot. This application provides the means to track such details with respect to the messages sent to specific recipients. One could determine the geographical location of a prospect with quite an accuracy so that messages sent could be customized to specific towns/cities etc.

There are several other ways that messages could be targeted and customized to a very personal level by utilizing a host of database items. The RapidSMTP can connect to a set of databases for this purpose. These include Access, Excel, Outlook, dBase, SQL Server, Informix and Oracle. Import export of data could be through HTML and unformatted text also.

Other crucial aspects of such e-mailings is not to be identified as spam. Currently regulations exist that govern such mailings through the CAN-SPAM set of regulations. This is met through facilities in the application that handle subscribing, unsubscribing and bounced message handling.

Cons: The user is ultimately responsible for spam complaints. User thus will have to ensure all the requirements of not generating spam is met while using such applications.

Overall: A well designed application, easy to use and learn, a 4 star performer.

RapidSMTP is an award winning high-performance e-mail marketing software to create and send personalized marketing e-mails.
Send e-mails at any speed your project or company requires. Track the success of your campaigns with detailed statistics on opened e-mails, forwarded e-mails and visited webpages. Determine the exact geographical location of your customers with a high resolution (+- 25 miles) and send localized and targeted offers to them. Use DynamicText to merge database fields and to create messages with individual content and appearance. Send localized offers to countries, regions or even cities. Send targeted offers to age-groups. Compute the gender from first name and send custom offers to male and female recipients. Send e-mails to recipients, who have not visited your website for a defined time span. Send e-mails with product information, who have visited a specific webpage. You can use more than 100 functions to generate more rules.
RapidSMTP handles subscriptions and unsubscriptions automatically without modifying your database.
RapidSMTP connects to a variety of databases: Microsoft Excel, Microsoft Access, Microsoft Outlook, CSV, dBase, Microsoft SQL Server, MySQL Server, IBM Informix, Oracle, HTML Files and unformatted text are supported.
RapidSMTP supports the following languages: English, German, French, Spanish,Portuguese, Dutch, Greek, Russian, Chinese, Japanese.